Finding a Top Financial Advisor Firm in Omaha, Nebraska
With so many firms vying for your business, finding the right financial advisor can be a challenge. SmartAsset has simplified your search by determining the top financial advisor firms in Omaha. Below, we lay out our findings about these firms and what differentiates them from one another. If you would like more guidance in your search for an advisor, SmartAsset’s financial advisor matching tool can pair you with financial advisors who serve your area.
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---|---|---|---|---|---|
1 | Avior Wealth Management, LLC ![]() | $2,422,058,927 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
|
2 | Walnut Private Equity Partners, LLC Find an Advisor | $124,562,821 | $1,000,000 |
| Minimum Assets$1,000,000Financial Services
|
3 | Lutz Financial ![]() | $1,731,482,313 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
|
4 | HUB Investment Advisors, Inc. ![]() | $1,339,404,919 | $250,000 |
| Minimum Assets$250,000Financial Services
|
5 | WealthPlan Advisors, LLC ![]() | $2,326,314,868 | Varies based on account type |
| Minimum AssetsVaries based on account typeFinancial Services
|
6 | Cambridge Advisors, Inc. ![]() | $869,707,596 | $500,000 |
| Minimum Assets$500,000Financial Services
|
7 | America First Investment Advisors, LLC ![]() | $425,093,698 | $300,000 |
| Minimum Assets$300,000Financial Services
|
8 | Arkfeld Wealth Strategies, LLC ![]() | $319,075,800 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
|
9 | Callahan Financial Planning ![]() | $223,414,832 | Varies based on account type |
| Minimum AssetsVaries based on account typeFinancial Services
|
10 | Keystone Financial Services, LLC ![]() | $133,000,000 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
|
What We Use in Our Methodology
To find the top financial advisors in Omaha, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:
- AUMFirms with more total assets under management are ranked higher.
- Individual Client CountFirms who serve more individual clients (as opposed to institutional clients) are ranked higher.
- Clients Per AdvisorFirms with a lower ratio of clients per financial advisor are ranked higher.
- Age of FirmFirms that have been in business longer are ranked higher.
All information is obtained through public records and is updated annually after the firms’ form ADV filing. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms, and did not receive compensation for including any of the firms on the aforementioned list.
Avior Wealth Management
Avior Wealth Management has been registered as an advisor with the SEC since 2008. According to SEC documents, the firm works primarily with individuals, including non-high-net-worth and high-net-worth individuals, but also serves banks, thrift institutions, pension plans, trusts, estates, charitable organizations and businesses. It specializes in the following topics:
- Retirement services
- Investments
- Cash management
- Education planning
- Survivor and asset protection
- Estate plan coordination
- Tax plan coordination
This is a fee-based firm. That means some advisors can sell insurance products on a commission basis. While this creates a potential conflict of interest, the firm is legally bound by fiduciary duty to act in your best interest.
There is no set account minimum.
Avior Wealth Management Background
Avior Wealth Management has been registered with the SEC since 2008. Its current owners are Andrea P. McMahon, Rodney W. Goben, Britt E. Campbell, Stephen Esch, Elizabeth Sanley, Cynthia Bohrer, Jay Nelson, Scott Cavey, Josh Heiden, Steve Ryherd, Ryan Elkins, Michael Pfluger, Don Stanley, Larry Ennenga, Mark Pogreba and Joni Seaton.
The firm’s advisor team features several professional designations, such as certified financial planner (CFP), chartered financial analyst (CFA), accredited investment fiduciary (AIF), chartered retirement planning counselor (CRPC), certified investment management analyst (CIMA), certfied wealth strategist (CWS) and chartered financial consultant (ChFC).
Avior Wealth Management Investing Approach
The Avior Wealth Management can create and manage an investment portfolio for you or simply consult you on accounts that already exist in your name. The firm uses fundamental analysis when it considers investment strategies and recommendations. Individual portfolios may invest in the following securities based on your risk tolerance and other factors:
- Exchange-listed securities
- Certificates of deposit (CD)
- Municipal securities
- Mutual funds
- Commercial paper
Walnut Private Equity Partners
Walnut Private Equity Partners is a fee-only financial advisory firm. This means it charges fees for only its own services and doesn’t collect commissions or revenue for other activities such as recommending one investment over another. This arrangement can, thus, significantly reduce potential conflicts of interest between the client and their advisor.
The firm works only with high-net-worth individuals, as it provides financial planning and portfolio managment for family offices and trusts.
Walnut Private Equity Partners imposes a $1,000,000 account minimum.
Walnut Private Equity Partners Background
Founded in 2013, the firm offers asset management services and consulting services. Steven Seline is the chief compliance officer (CCO) and managing member of the firm, while also being its principal owner.
Walnut Private Equity Partners Investing Approach
To formulate investment advice, the firm uses fundamental analysis and a long-term approach. It also primarily recommends one type of security, acknowledging that some of the risks involved with this include "lack of diversification, need for sophisticated tax advice, reliance upon volatile commodities pricing for valuations and lack of liquidity in many of the potential holdings."
Lutz Financial
Lutz Financial's clients include individuals with and without a high net worth, retirement plans, charitable organizations and business entities. There is no minimum investment required to open an account, nor is there a minimum asset level required to use the firm’s advisory services.
The Lutz Financial has several certified financial planners (CFPs) on the staff. While Lutz Financial is a fiduciary, it is fee-based. Its advisors may earn commissions from selling certain financial services and products, which is a potential conflict of interest. The firm's fiduciary duty, however, requires it to act in clients' best interests.
Lutz Financial Background
Jim Boulay, the firm’s principal owner, founded Lutz Financial in 1980. The firm provides services such as retirement planning and advice for managing an investment portfolio. The firm doesn’t show preference to clients who want to invest for the short term (holding securities for less than a year) or the long term (holding securities for at least a year).
Lutz Financial Investing Approach
Lutz Financial primarily invests client assets in mutual funds, bonds and exchange-traded funds (ETFs). The firm chooses stocks and other assets through fundamental analysis, a standard practice for financial advisors that involves analyzing a company’s revenue, expenses, assets and liabilities.
Lutz Financial provides financial advice for both short-term and long-term investments. According to the firm, it particularly looks to maximize gains while keeping expenses low and minimizing taxes for the investor.
HUB Investment Advisors
HUB Investment Advisors (HIA) provides its clients with financial planning, private wealth management and investment management services. It also works with corporate retirement plan sponsors and businesses. To open an account with the firm, you’d generally need a minimum initial investment of $250,000, though this requirement can be waived.
This fee-based firm has on-staff financial advisors that can earn commissions from insurance or securities sales. Despite the potential conflict of interest this induces, the firm is legally required to act in your best interest because of its fiduciary duty.
HUB Investment Advisors Background
HIA was established in 2004 and became a registered investment advisor in 2012. The firm’s owner is HUB International Limited, which purchased the firm in 2019.
HUB Investment Advisors Investing Approach
HUB's goal is to help clients protect and enhance their financial well-being, build net worth and manage risk. It does this by seeking to understand each client’s objectives, time horizon and risk tolerance so it can develop customized strategies to help realize that client's goals. The firm provides a variety of alternative solutions and allows the client to select a strategy that best fits his or her needs. Once a game plan is established, the firm continues to monitor the performance of the strategy relative to the original plan and stated goals. Advisors periodically meet with clients to update their objectives, measure the effectiveness of their current strategies and make adjustments to accommodate any changes.
The firm may use any of the following securities: exchange-traded funds (ETFs), stocks, mutual funds, fixed-income securities, alternative investments, options and limited partnerships.
WealthPlan Investment Management
Cambridge Advisors
Cambridge Advisors is a fee-only financial advisory firm. This means Cambridge charges fees for only its own services. It doesn’t collect commissions or revenue for other activities such as recommending one investment over another.
Today, Cambridge works with non-high-net-worth individuals, as well as with people who have a high net worth. It also works with pensions, profit-sharing plans and charities. The firm technically has a $500,000 minimum investment requirement, though it may be willing to waive this.
Cambridge Advisors Background
Cambridge was founded in 1990, making it one of the oldest firms on our list. The primary owners are firm president and chief compliance officer (CCO) Lori Liffring and vice presidents Michael Bridgman and Justin Anderson. Its team features one chartered financial analyst (CFA), one chartered financial consultant (ChFC) and one certified public accountant (CPA).
Cambridge Advisors Investing Approach
Cambridge typically creates portfolios by using mutual funds and exchange traded funds (ETFs). It considers several factors to determine the right asset allocation. However, the firm generally focuses on long-term strategies. The firm states that it does not time the market, but it does note the risk/reward relationship of a range of asset classes over time. The firm adjusts asset allocations to incorporate projected growth opportunities and a client's risk tolerance and particular set of needs.
America First Investment Advisors
Founded in 1994, America First Investment Advisors (AFIA) is one of the older firms on this list. Starting a new client relationship with AFIA will require you to have at least $300,000 in assets. The majority of the firm’s clients are individuals, but it also serves trusts, estates and charitable organizations.
AFIA has only a handful of employees. But of those employees, there are certified financial planners (CFPs) and chartered financial analysts (CFAs). This is a fee-only firm.
America First Investment Advisors Background
As mentioned, America First Investment Advisors is an employee-owned firm that maintains a small size. Notably, the firm requires all employees who are involved in portfolio management or financial planning to have at least a college degree and two years of experience in investment-related work.
The firm offers financial planning services and help with investment management. AFIA’s focus is on long-term investing to help clients prepare for retirement and major life events.
America First Investment Advisors Investing Approach
America First Investment Advisors has a list of simple and concrete criteria that it looks for when investing in any company’s stock. On that list is a strong balance sheet, cash flow in excess of the company’s operating costs and an “identifiable market niche that provides a competitive advantage.”
The firm’s goal with fixed-income securities, such as bonds, is to limit the number of transactions, because making many transactions tends to decrease the net value of bond investments. So when AFIA invests in bonds, it typically goes with bond exchange-traded funds (ETFs). The firm does sometimes invest in individual bonds for clients who are looking to buy large amounts of fixed-income securities.
Arkfeld Wealth Strategies
Arkfeld Wealth Strategies' client base consists largely of non-high-net-worth individuals, though it does have some high-net-worth clients as well. Other clients on the institutional side include businesses and charitable organizations. There isn't a set account minimum for working with Arkfeld.
Arkfeld is a fee-based firm, as some of its advisors are registered insurance agents who receive commissions from the sale of insurance products to clients. This potential conflict of interest comes with the stipulation that the firm is a fiduciary that's legally obligated to act in the best interests of clients at all times.
Arkfeld Wealth Strategies Background
Arkfeld Wealth Strategies is a very young firm, as it was founded in 2018 and has been registered with the SEC as an investment advisor ever since. Andrew Arkfeld, managing member of the firm, is also its owner. Ashley Brannan is chief compliance officer (CCO).
Arkfeld provides clients with both financial planning and portfolio management services. While assets are managed on both a non-discretionary and discretionary basis, the majority of the firm's assets are managed on a discretionary basis.
Arkfeld Wealth Strategies Investment Strategy
As is the case with many other investment advisors, Arkfeld Wealth Strategies tailors its investment strategies to the needs of its clients. Advisors meet with clients before engaging them for financial services in order to determine their investment goals. From there, they work to determine even more about the client, such as their financial situation, risk tolerance and liquidity needs.
Advisors at Arkfeld aim to use modern portfolio theory and reduce risk and volatility through building globally diversified portfolios. Advisors primarily use mutual funds, stocks and exchange-traded funds (ETFs) to populate client portfolios, but composition ultimately depends on the client's goals. The firm uses fundamental, market trend and economic cycle analysis to inform decisions.
Callahan Financial Planning
With the exception of a few institutional clients, Callahan Financial Planning works almost entirely with individuals. Of these clients, about one-third has a high net worth. Minimum investment requirements at Callahan vary by service type. For clients who use the firm's Basic Planning, Single Meeting or Targeted Planning services, there is no minimum. On the other hand, the firm's Comprehensive Planning and Comprehensive Plus Planning services have $750,000 and $500,000 minimums, respectively.
Nearly every advisor at Callahan is a certified financial planner (CFP). The firm's founder, William A. Callahan, is also a chartered financial analyst (CFA). This is a fee-only firm.
Callahan Financial Planning Background
Callahan Financial Planning was originally founded in 2010. However, in 2021, the firm merged its practice with TS Bank, meaning all Callahan employees are also employees of TS Bank.
Both financial planning and investment management services are available through Callahan.
Callahan Financial Planning Investing Strategy
Callahan Financial Planning works with clients on an individual basis when managing their investments. This involves working with clients to determine what type of investor they are. Characteristics that are most important to the firm's strategies are risk tolerance, time horizon, income needs, liquidity needs and short- and long-term financial goals.
As your portfolio and its investments age, the firm will provide you with detailed breakdowns of how your account is doing. Your portfolio may also be rebalanced over time if your goals or investor status change.
Keystone Financial Services
Keystone Financial Services has a client base dominated by non-high-net-worth individuals. However, the firm also works with high-net-worth individuals and businesses. The firm does not have a minimum investment requirement, though.
The advisory staff at Keystone, while somewhat small, holds a range of certifications. In fact, you'll find certifications like certified financial planner (CFP), chartered life underwriter (CLU), chartered financial consultant (ChFC) and life underwriter training council fellow (LUTCF).
As a fee-based firm, certain on-staff advisors at Keystone can sell insurance and securities for commissions. While this presents a potential conflict of interest, the firm's fiduciary duty requires it to act in clients' best interests at all times.
Keystone Financial Services Background
Keystone Financial Services has been in business since 2013. It's under the ownership of Nancy Laug-Sholin, who has around 40 years' experience in financial services.
Financial planning and investment management services are available through Keystone. The firm's website shows it typically works with young professionals, busy boomers, women and employer-sponsored retirement plans.
Keystone Financial Services Investing Strategy
Keystone Financial Services typically invests in the following types of securities with investor assets:
- Mutual funds
- Exchange-traded funds (ETFs)
- Individual stocks
- Individual bonds
These investments are chosen based on clients' needs and overall financial situation. For instance, the firm will look at clients' risk tolerance, time horizon, income needs, liquidity needs, financial goals and more to determine the appropriate makeup for their portfolio.